Overview
The main question is: “How do you get customers to click and engage with your products?”
My Role
UX Researcher
Objective: Increase clicks on the website and general engagement, and have customers spend more time on the website.
Cross-functional Partners: Marketing, Product Management, Design,
Timeline: Not specified
Research Approach & Methodology
Usability Testing: Evaluate the website’s user experience and identify areas for improvement.
User Research: Gather insights into customer personas, preferences, and pain points to inform content and design decisions.
Competitive Analysis: Analyze competitors’ websites and identify best practices and areas for differentiation.
Design Inspiration: Explore design trends and examples to incorporate visually appealing and engaging elements into the website.
My Research Impact
Business: Increased customer engagement and time spent on the website can lead to higher conversion rates, improved brand awareness, and ultimately, increased revenue.
Strategy: Understanding customer preferences and behavior through user research can inform the development of effective marketing and product strategies.
Users: Addressing user needs and preferences through an improved user experience, visually appealing design, and relevant content can enhance customer satisfaction and loyalty.
Key Insights
Insight 1: Customers are more likely to engage with products that offer a seamless and intuitive user experience.
Recommendation: Conduct usability testing and user research to identify pain points and areas for improvement in the website’s user experience.
Insight 2: Customers are attracted to visually appealing and engaging designs that align with their preferences and expectations.
Recommendation: Analyze design trends and best practices in the industry, and incorporate them into the website’s design to enhance its visual appeal and engagement.
Insight 3: Customers are more likely to engage with products that provide relevant and valuable content tailored to their interests and needs.
Recommendation: Conduct user research to understand customer personas, preferences, and pain points, and use this information to create targeted and engaging content for the website
Reflections and Learnings
Staying up-to-date with design trends and best practices in the industry can help maintain a visually appealing and engaging website that resonates with customers.
Regularly conducting user research and usability testing is crucial to understanding customer needs and preferences, and adapting the website accordingly.
Collaboration between UX researchers, designers, marketers, and product teams is essential to create a cohesive and engaging user experience across all touch-points.
Continuously monitoring and analyzing website metrics, such as click-through rates, time on site, and conversion rates, can provide valuable insights for iterative improvements.
Future Improvements
– Enhanced Onboarding: Develop a robust onboarding process with guided tutorials and interactive help for new users.
– Continuous Feedback Loop: Implement a mechanism to regularly gather user insights and iterate on design and functionality.
– Customization Options: Introduce advanced customization to allow users to tailor the console to their specific workflows.
– Performance Monitoring: Establish ongoing strategies for performance monitoring and optimization to ensure reliability and scalability.
TYC – Ayurveda and Beyond!
Vera J. Schulz 